Digital Marketing Specialist - Ciputra Mitra Hospital

Join Ciputra Mitra Hospital as a Digital Marketing Specialist and play a pivotal role in shaping the future of healthcare marketing in Banjarmasin, Kalimantan Selatan. In this dynamic position, you will design, execute, and optimize cutting-edge digital marketing strategies to enhance our online presence and patient engagement. With a focus on leveraging data-driven insights, you will work closely with cross-functional teams to deliver impactful campaigns that drive growth and improve patient outcomes. As part of a leading healthcare provider, you will have the opportunity to make a tangible difference in the community, all while enjoying a supportive and innovative work environment.

At Ciputra Mitra Hospital, we are committed to providing exceptional healthcare services. Our state-of-the-art facilities and compassionate staff make us a trusted name in Banjarmasin. As a Digital Marketing Specialist, you will be at the forefront of our digital transformation, using tools like Google Analytics, Meta Ads Manager, and HubSpot to craft compelling campaigns. This role is perfect for a proactive professional with a passion for healthcare and a knack for digital innovation.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to increase online visibility and patient engagement.
• Manage and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads.
• Create and curate engaging content for our website, social media channels, and email newsletters.
• Monitor and analyze campaign performance using tools like Google Analytics and Meta Ads Manager.
• Collaborate with the marketing and healthcare teams to align digital efforts with overall business goals.
• Stay updated with the latest trends and best practices in digital marketing to continuously improve our strategies.
• Provide regular reports and insights to the management team to demonstrate the impact of digital initiatives.
• Ensure compliance with all relevant regulations and guidelines in digital marketing.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong background in healthcare or related industries.
• Proven expertise in digital advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Familiarity with content management systems like WordPress and email marketing tools like Mailchimp or HubSpot.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and project management skills to work effectively with cross-functional teams.
• Certification in Google Analytics or Meta Blueprint is a plus.
• Passion for healthcare and a commitment to delivering exceptional patient experiences.

🛠️ Keahlian

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